How Social Media Is Changing the Way Buyers Find Homes

YNM Real Estate
19 December 2021

Social media is revolutionising not only the way in which people relate to and communicate with each other – it is influencing much more of our lives than we realise, from marketing to retail – and buying and selling houses does not escape its influence.

Prospective buyers are increasingly using social media to research possible purchases long before they even set foot on the properties. Online communities are starting to be established by estate agents as part of their marketing toolset – where these online communities share helpful local news, events and guest posts by other local businesses which are shared across Facebook and Twitter profiles. Building an audience on social media with helpful content marketing outside of their core business provides additional marketing opportunities for prospective sellers, as well as a source of information about the wider community and local area in which prospective buyers may be interested. Here a buyer can find out what the community values are, and whether an area is family-friendly. This can be particularly helpful for inter-state buyers.

As a seller, it is vitally important to ensure that your home is reflected well in any links accessible through social media. “You only have one chance to make a first impression” holds true in many situations – and selling your home is no exception. Often a prospective buyer’s first viewing of a home that is for sale is of photographs of the home that are viewed online. Eighty percent of people across the country who bought a new home last year used the Internet while house-hunting.

Good photographs will grab attention and help you to sell your home. It is therefore important to choose an agent that you know will take and pay for good pictures of your home. Using a professional photographer is one way of achieving good results.

While Facebook has been a major player in the social media environment in Australia, Instagram is gaining popularity with millennials and photo junkies. Instagram provides an excellent platform for marketing using visual stories, which contain not only pictures of the home, but also photos which reflect the lifestyle of the area – landmarks, popular restaurants and bars, shops and schools, parks.

It is therefore important that, if you are considering selling your home, you use the services of a professional estate agent, who is going to be able to tap into technology to ensure that your home receives the best exposure to the market, and as a result, the best selling price possible.

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