Buyers have different priorities, so campaign advice should focus on the actual property rather than claims that everyone dislikes the same things.
Make assessment easier
Clear access, clean key rooms and use furniture that shows scale. Review visible maintenance and provide accurate information. Avoid judging an owner's lifestyle or assuming décor alone makes a home unsaleable.
Choose proportionate improvements
Ask your agent which changes matter to the likely audience and compare quotes. Investigate defects instead of masking them. Current sales evidence and buyer feedback are more useful than universal rules about colours, pets or furnishings. Presentation supports a campaign but does not determine the price on its own.
