Social media can add reach to a campaign, but its value depends on audience, content and the property.
Agree on the plan
Ask which channels suit likely buyers, how spending will be measured and what happens to enquiries. Do not rely on an unsupported statistic about a fixed percentage of buyers finding homes online. Platform popularity and features change.
Present accurately
Use photography and copy that show the actual property and disclose material virtual styling. Confirm image and advertising costs in the agency agreement; they are not automatically paid by the agent. For occupied rentals, respect photography consent and privacy. Social exposure can support marketing without promising a sale.
