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YNM Insights

Marketing a Rental Property Clearly

1 min readYour Next Move Real Estate
Brick house with a front fence at dusk

Illustrative photograph · Brad Chapman / Unsplash

Guidance reviewed 3 October 2026.

Effective rental marketing explains the home accurately and makes the application process accessible.

Agree on the campaign

Confirm photography, portal and advertising costs in the management agreement. If using realestate.com.au or other channels, check what is included and keep descriptions, availability and rent consistent.

Follow fair leasing rules

NSW advertisements must state a fixed rent, and landlords, agents and application platforms cannot invite higher offers. Handle personal information securely and collect only relevant details. Presentation may increase enquiry, but it does not guarantee quick leasing or a suitable tenant. Complete needed repairs before focusing on marketing.

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