Presentation and pricing should help buyers assess the real property, not create an exaggerated impression.
Make improvements selective
Clean, declutter and address known maintenance. Discuss useful styling and minor work with your agent, then obtain quotes. Upgrades do not produce an exponential price increase and may not recover their cost.
Keep marketing accurate
Do not wet surfaces or alter images to create a misleading appearance or a slipping hazard. Show inclusions and condition honestly. Use recent comparable sales for pricing and review actual feedback during the campaign. A considered approach improves the information buyers receive without promising the highest possible sale price.
