A strong campaign needs realistic evidence, a clear agreement and timely decisions.
Avoid comparing asking prices with sold results
An advertised figure shows what a seller hopes to receive, not necessarily what the market will pay. Compare genuinely similar recent sales and ask how condition, land, parking and location affect the estimate. NSW price guidance must meet underquoting requirements.
Understand costs and respond to feedback
Read commission, GST, marketing and termination terms before appointing an agent. During the campaign, review meaningful buyer feedback rather than reacting to every comment or ignoring a pattern. Presentation and strategy can be adjusted, but auctions and advertising do not guarantee a sale at reserve or by a particular date.
